STARTUP MANAGEMENT
- Introduction To Entrepreneurship – who is an entrepreneur, how do they create value, why do some fail, why do some succeed, etc
- Ideation And Validation – idea generation, market research, and validation techniques, including customer discovery, design thinking, and lean startup methodologies
- Product Development – including the product life cycle, prototype, minimum viable product (MVP) development, Pivot, user testing, and agile development methodologies
- Business Model Development – business model development and innovation, including value proposition design, revenue models, pricing strategies, and cost structure analysis
- Business Plan
- Business Legal Structures
- Protecting Your Startup (Ideas)
- Startup Funding & Financing
- Startup Valuation And Equity Management
- Built For Growth And Scale – the challenges and opportunities of scaling a startup, including growth strategies, market expansion, mergers and acquisitions, and exit strategies.
- Case studies: Airbnb, Uber, Dropbox, etc.
CORPORATE LEADERSHIP & STRATEGIC MANAGEMENT
- Leadership Vs Management
- Leadership Theories And Practices
- Strategic Thinking And Analysis
- Strategic Leadership
- Corporate Governance And Ethics
- Strategic Planning And Execution/Implementation
- Organizational Behavior, Culture And Structure
- Change Management
- Corporate Social Responsibility
- Case studies: Apple, Amazon, Google, etc.
OPERATIONS MANAGEMENT
- Production And Operations Management
- Supply Chain Management & Logistics
- Quality Management
- Project Management
- Lean Management And Continuous Improvement
- Risk Management And Disaster Recovery
- Service Operations And Customer Experience
- Case studies: Toyota Production System, Zara, FedEx, etc.
FINANCIAL MANAGEMENT
- Financial Statements Analysis
- Time Value Of Money
- Company Valuation
- Capital Budgeting And Investment Decisions
- Working Capital Management
- Risk And Return
- Corporate Restructuring – Mergers And Acquisitions
- Financial Markets And Instruments
- Financial Regulations
- Financial Technology (Fin-Tech)
- Personal Finance – budgeting, saving, investing, retirement planning, debt management
- Case studies: Berkshire Hathaway, Tesla, Coca-Cola, etc.
BUSINESS COMMUNICATION
- Written And Oral Business Communication Skills (overview)
- Business Writing And Report Writing
- Business Presentation Skills
- Negotiation & Conflict Resolution
- Emotional Intelligence And Leadership Communication
- Crisis Communication And Reputation Management
- Cross-Cultural Communication And Diversity
- Case studies: TED Talks, Steve Jobs’ iPhone launch, Warren Buffett’s annual letters, etc.
HUMAN RESOURCE MANAGEMENT
- Hiring & Managing Talents
- Performance Management And Appraisal
- Compensation And Benefits
- Training And Development
- Employee Relations, Engagement And Motivation
- Workplace Health And Safety
- Human Resource Technology And Information Systems
- Case studies: Google’s HR policies, Netflix’s culture deck, Zappos’ holacracy, etc.
MARKETING MANAGEMENT
- Market Research And Analysis
- Consumer Needs Analysis And Product Development
- Overview Of The Core Marketing Concepts – Lead Generation, Funnel, Conversion, Customer Acquisition Cost, Customer Lifetime Value, Ppc, Ppv, Etc
- Digital Marketing Vs Traditional Advertising
- Branding And Market Positioning
- Pricing And Distribution
- Developing, Implementing And Monitoring Marketing Campaigns
- Sales Management And Personal Selling
- Customer Relationship Management (Crm)
- Case studies: Nike, Coca-Cola, Apple, etc.
INNOVATIONS, TRENDS & TECHNOLOGIES
- Disruptive Technologies And Emerging Trends
- Digital Transformation And Industry 4.0
- Cloud Computing And Virtualization
- Cybersecurity And Privacy
- Internet Of Things (Iot) And Smart Technologies
- Blockchain Technology And Cryptocurrencies
- Artificial Intelligence And Machine Learning
- Big Data And Data Analytics
- Augmented Reality And Virtual Reality
- Social Media And Digital Marketing
- Automation And Robotics
- Sustainable Technologies And Green Innovations
- Emerging Technologies And Their Potential Impact
- Ethics And Social Responsibility In Technology
- Case Studies: Tesla’s Electric Cars, Airbnb’s Home-Sharing, Netflix’s Streaming Service, Etc.
DOING BUSINESS IN AFRICA
- Understanding The African Business Environment (Economic And Political Environment In Africa)
- Business Culture And Traditions In Africa
- African Consumers And Markets – Opportunities & Challenges
- Maximizing Business Opportunities In Africa
- Risk Management And Mitigation Strategies
- Case studies: M-Pesa in Kenya, Jumia in Nigeria, Safaricom in Ethiopia, etc.
INTERNATIONAL BUSINESS & TRADE
- Globalization And Its Impact On Business
- International Trade Theories And Policies
- Cross-Cultural Management And Communication
- Entry Modes And Strategies In Foreign Markets
- International Marketing And Branding
- Managing Global Teams And Virtual Collaboration
- Case Studies: Walmart’s Global Expansion, Mcdonald’s Localization In India, Starbucks’ Entry Into China, Etc.
